10 Apr Professional SEO Benefits & What Needs to be Done
If you have taken the time and energy to create a website for your business, you should want it to be found by leads and potential customers. While there are numerous approaches to attract their attention towards your site, probably the most ideal way is to concentrate on Search Engine Optimization or SEO.
SEO is a practice of ensuring that the content and coding on your site permits web indexes, for example, google to easily search, index, and show your site in list items. SEO is a complex yet systematic process, so it is essential to pick the best SEO or digital marketing agencies out there that will help you to get the outcomes you want.
SEO can be complicated
Google and other major search engines make use of complex algorithms to deliver their search results to the end user. It is important to make sure that every ranking factor is properly coded on your website and that all the main elements that you want to highlight and be known for, are a part of the website page’s setup. SEO experts and agencies like ours will help you to identify, edit or create these ranking factors so that you can begin to be ranked on major search engines, which is what all of this is about. At Digital Ways and E-solutions, we use:
- Google AMP
- Specific Analytics
- Prolonged Results
When looking to analyze your SEO campaign, you have to make sure you are looking at the right metrics to help you see your success or where you specifically need to improve. Google and other search engines make a vast amount of information available for its users. To see how your business’s website is doing in terms of ranking, one needs to make their content discover-able. However, it takes some time and energy to find information that is actually useful to and for your business.
What is SEO made of?
SEO is made of keyword and key phase optimization, link building, content marketing, clean HTML coding and ease of navigation. It also required some extensive research to determine what actions need taken on a website, and where specifically to take them. Search engines take multiple factors into consideration, such as website quality, popularity, and user satisfaction. Without these factors, the end user would have trouble picking a business to work with – and without SEO, Google would have trouble picking a website to rank #1.
More and more businesses are selling their products and marketing their services online every day. The competition is getting harder for everyone to grab the customer’s eyeballs. The good news, however, is that SEO emerged as a proper technique and way to tell search engines which websites and online stores deserve the valuable attention of shoppers and searchers. Without SEO, Google and other search engines might rank stores that no one shops at, or some place with no reviews, in the very top spot of search results, which is really of no substantial use.
The ultimate goal of an SEO agency is to be able to draw as much new traffic to the site as possible. This traffic will hopefully mean more leads and more clients for your business.
Although official statistics have not been released (yet), Google states that every day hundreds of millions of people use Google Images to discover and explore content on the web visually. Besides supporting content and improving user experience, images play a very important role a they are the source of traffic for any website, and should not be ignored and left non-customized.
Google (or any other search engine) like marketers, understands image search’s potential as an inspirational and visual discovery tool that can be further monetized and leveraged for traffic. At Digital Ways and E-solutions, when we take on a SEO client, we make sure to do the following to ensure good results:
What needs to be done
- Properly naming, describing and using keywords in images for SEO
- Choosing the right image formats, sizes and dimensions
- Properly hosting and caching images
- Properly loading images on your pages
- Auditing images on your site
- Image search performance reporting
- Including a concise caption with your image
- Using Original, High-Quality Images